Julienned
DROUGHT
DROUGHT is an ultra premium, Detroit based, juice company that wanted a little help finding their way. With competition from endless national and local juices, DROUGHT needed to stand out and draw people to their product. We launched DROUGHT’s new brand identity with bold images of fruits and vegetables seamlessly blended together. These arresting hybrids showcase DROUGHT’s most popular flavors. The clean look of the design captures the brand’s philosophy and process.
