...in miracles, telling the truth, saying less, doing more, love at first sight, the power of music, and that advertising should make you FEEL something.

When brands connect with their audience on an emotional level, with something as simple as a tweet or as elaborate as an impromptu “Press Conference”, they shorten the distance to their consumer’s lives. People care about brands that demonstrate they understand and care about them.

Oh... and trick-or-treating in August :)