Detroit Bikes came to us with a big hook: Established in 2014, they’re in the one percent of bike companies that build bikes in the United States. They also have the distinction of building bikes entirely by hand – with all the work done in a small factory on Elmira Street in Detroit. We were briefed to simply tell bike buyers the hand-built story across a series of five posters and to help the company double the number of bikes built in the US. It worked.
“Manifesto” “Place” “People” “Product” “Process”
“Face” “Fist” “Gear”
“We used to make stuff”