Detroit Bikes
Detroit Bikes came to us with a big hook: Established in 2014, they’re in the one percent of bike companies that build bikes in the United States. They also have the distinction of building bikes entirely by hand – with all the work done in a small factory on Elmira Street in Detroit. We were briefed to simply tell bike buyers the hand-built story across a series of five posters and to help the company double the number of bikes built in the US. It worked.
“Manifesto” “Place” “People” “Product” “Process”
![](https://freight.cargo.site/t/original/i/5f0128d7e3b9f93d45a452f7fbf92bcb95c1fbb713a9e50ba63adf2134b87f7c/bikes.jpg)
![](https://freight.cargo.site/t/original/i/b05b4a6fd208b89792ea5c74bd1bf6ccab8f0b4017ade2c0c0796840e3fd5dbd/bikes2.jpg)
![](https://freight.cargo.site/t/original/i/0eb03988f63af802f243c632ab69e8a357f5c3bf5eac2840aa15f3da925dbd38/bikes3.jpg)
![](https://freight.cargo.site/t/original/i/1171e35c272e0702a945f06cbb064988348971f1ce0f69061940710d2448a5f9/bikes4.jpg)
![](https://freight.cargo.site/t/original/i/e53d87266056fe0f1272cdff9c2037fd3523f2e2423dadf5bd80c97bbc0be0d0/bikes5.jpg)
“Face” “Fist” “Gear”
![](https://freight.cargo.site/t/original/i/86b8ad2af4cee1c5a2090346076dee2852cc908bb9453a5b8272e9eed91db807/Detroit_Bikes_GCM_prints_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/308306d4de8bff761ba1c9085d382243b241f735cf0930b9bfc2c94e47b72818/Detroit_Bikes_GCM_prints_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/f7888f7ce53123c2aa815e6a8d3025e616cd2df57da1b4d81b2b4457957ca549/Detroit_Bikes_GCM_prints_Page_3.jpg)
“We used to make stuff”