Purina posed a unique challenge. It was seen as an outdated brand that no longer provided the best options for animal nutrition. We had to wake up the brand and inject some excitement, while demonstrating Purina’s love for four-legged friends and showcasing their extensive research and science prowess.

It’s true, pets add happiness to everything we do. In this winning new business campaign we highlighted the + in a simple, fun, and memorable way. As a result, we developed a new campaign: Pets add more to life. Purina adds more life to pets.