Spotify came to us with the most complicated word cloud imaginable, detailing every type of music in existence–for the last 100 years. It looked like the programmer of Craigslist and a NASA accountant got together over a couple drinks. Spotify wanted this resource to be more “friendly”. What came out was a very cool, fun and beautiful pilot feature called Shake & Pop.
"Shake & Pop" interface
"Shake & Pop" teaser